Top 5 Strategic Shifts in B2B Marketing

Find out how B2B marketing leaders are strategically planning for the new B2B landscape we’re living in.

Global economic shifts have changed how we live and do business all around the world, affecting brands and buyers on both a personal and professional level. Emotionally we’re dealing with recession and a cost of living crisis, and on a practical basis many brands are reassessing how they do business at a commercial and product level. All current market signals suggest that the macro-economic headwinds are going to continue on for the next few years. So it’s time to buckle up B2B marketing friends, the ride isn’t over yet!

In this report you will learn consolidated insights from multiple campaigns in market, and benefit from interviews with 25 marketing leaders in global CMO/SVP roles. These insights have been distilled into 5 trending shifts in Marketing strategy, and are delivered with “CMO” tips in each area.

At Realm we are built to welcome change. We drive the competitive edge for our clients with their ABM and wider B2B campaign programs, listening, putting people first and building for what matters.

Contact us to find out what we can do for you.

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